Sheena Hoover

Marketing Manager
Education
Bachelor of Science in Communications, Clarion University of Pennsylvania
What year did you join the firm?
2017

Areas of Focus
Leading and preparing all marketing activities to support the HDG brand and business development activities. This includes a comprehensive marketing strategy through partnership with senior leadership in order to execute business development efforts, conferences and industry events, proposals and presentations, and public relations efforts (website, social/digital media, press releases, and other publicity).

Why the Hayes Design Group Architects? What keeps you here and motivated?
I enjoy doing a variety of marketing related tasks and working at HDG allows me to work on something different almost every day in a small office environment.  While my daily workflow often depends on deadlines that can’t always be controlled,  it’s important for me to work on different things in between deadlines, some more creative, and some more interactive (like getting out of the office to network at industry events). Since marketing our company is an important role for everyone at the firm, I like that it’s truly a collaborative effort that often starts from the top with HDG leadership, but each employee has the opportunity to voice their ideas on how to make our company better.  I enjoy my role of working with everyone at the firm to figure out creative ways to execute a variety of marketing related strategies.

Your favorite building design/example of architecture in the world?
Close to home – Fallingwater; a little further away, the Brooklyn Bridge, and furthest away – most Italian architecture.

Serving the Profession/Community
I have served on various committees and am a current Board Member and President Elect of the Society for Marketing Professional Services (SMPS) Pittsburgh Chapter. I have also volunteered on the Public Awareness Committee of the Southwestern Pennsylvania Engineering Outreach (SPEO).  Through volunteering as part of both of these organizations over the past ten years, I have had the opportunity to hone my creative skills by helping with their websites, e-mail announcements, social media, etc. as well as organizing and attending their events and building lasting relationships with other professionals within the A/E/C industry.

I have also fundraised and walked in support of the Leukemia & Lymphoma Society at their annual Light the Night Walk in downtown Pittsburgh for several years.

Hobbies/Interests
Spending time with my son, ice skating, skiing, biking, listening to music, and going to concerts and traveling as often as I can

Staff_Hoover,Sheena